A one hour presentation on the power of problem solving for consumers, avoiding the trap of creating products for yourself, and the importance of packaging.
Too often companies strive to be ready for the next challenge, but that falls short. All readiness ensures is that you won't be surprised, but to truly succeed your team needs to have run drills.
Getting your sales team to be high performing is necessary, but not sufficient. The most successful companies know they need to inspire sales instincts in the teams that are often closest to the customer experience - the very folks that don't want to "sell"
